The “Caturday” brand was made to encompass all things “Cat Lover,” for a niche email audience that preferred cats. Emails to this audience included a variety of cat-related content such as pet products, merchandise, donation opportunities and stories from rescue cat owners. Similar to the spirit of cats, this brand is fun and playful with eye-catching colors and hand drawn illustrations. It was designed to look almost as if the email was made by a cat.
Caturday Email
This is an example of an email showing the “Caturday” brand guide in use. With the use of the Caturday brand guide, designs will look fun and playful, but still clean and functional. I designed and coded this email.