The Rainforest Site Brand
The Rainforest Site aims to preserve habitat and save wildlife with four main opportunities to support this mission. Direct donations, benefit buys, shopping and petitions. As a brand ambassador, I was in charge of telling the story of this brand through daily emails. I developed a variety of styles illustrating important themes such as wildlife, eco-friendly and fair trade. I was responsible for developing quarterly Style guides to keep up with current design trends.
Successful Email Campaigns
Email Capture
Email capture is a pop up feature that gets triggered whenever someone new to the website spends a certain amount of time on a landing page. This feature is meant to build a larger email audience by asking for you to subscribe to daily emails. Once subscribed you will receive a welcome email with a special offer.
Reactivation Campaign
The audience that was targeted by this email campaign were one time buyers or people who rarely shop on the site. The focus was to encourage this audience to shop by sending them an email with a special offer. The art was meant to emphasize this deal and draw customers into the store while staying true to the brain.
E-commerce
The audience that was targeted by this email campaign were one time buyers or people who rarely shop on the site. The focus was to encourage this audience to shop by sending them an email with a special offer. The art was meant to emphasize this deal and draw customers into the store while staying true to the brain.
